Amazon’s next customer: Americans who don’t have a bank account

No credit or debit card? No problem. As of this week, you can shop on Amazon.com AMZN, +1.72% without it.

The retailer on Monday announced “Amazon Cash,” a new program that allows customers to add money to their online Amazon accounts by purchasing what is essentially an Amazon gift card — even though there’s no actual physical card. With this new service, Amazon will send you a bar code by text message, or will give an option for you print your bar code on paper.

Here’s how it works: You load cash onto your Amazon account’s balance by visiting partner stores, which include Speedway, CVS Pharmacy CVS, -0.23% Sheetz and VG’s Grocery, among others.

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