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The Beckhams add another trademark to their brand: their five-year-old daughter Harper

The Beckhams’ youngest daughter, Harper, has just been added to the family’s branding empire.

Former Spice Girl Victoria Beckham recently registered her child’s name as a trademark in the U.K. and Europe, which means the name can be used in commercials, products such as toys and clothing and even deodorant, and a potential entertainment career in her future. Former soccer player David Beckham and his wife Victoria, registered their own names in 2000 and 2002, and their other three children, Brooklyn, Romeo and Cruz, were registered along with their little sister.

“Increasingly, you’re seeing clothing and perfume, and they’re carrying a celebrity’s name,” said Jeff Rosenblum, founding partner of marketing agency Questus, and author of “Friction,” a book on branding coming out in May.

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