This is how long it could take for United to recover from its PR disaster

Demonstrators protest United Airlines at O’Hare International Airport on April 11, 2017 in Chicago, Illinois.

It has been a historically bad month for United Airlines and its brand.

The company encountered a public relations disaster this week when a man was filmed being dragged from a plane to make room for crew members who needed seats. In the days following, the company’s consumer perception levels dropped to their lowest levels in 10 years, according to YouGov BrandIndex, consumer perception research firm. It could take at least two years to recover, maybe as many as 10 — or even more, says Erich Joachimsthaler, chief executive of global brand strategy consulting firm Vivaldi.

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