MarketWatch First Take: Facebook needs Messenger to make money, and here is the plan

Facebook Inc. showed off a lot of plans for its future Tuesday at the keynote address for its annual developers conference, but none if it appears ready to make money for the social-networking giant anytime soon.

Except for Messenger.

Facebook FB, -0.33% unveiled a push to help consumers find businesses in Messenger, with a goal of making its instant-messaging app a go-to source for business listings and interactions. If it can turn Messenger into the Yellow Pages of the internet, that could bring the type of revenue that the Yellow Pages provided for decades.

“When you come to think of it, Messenger has become the de facto white pages without having any phone numbers,” David Marcus, Facebook’s Vice President of messaging products, said Tuesday.

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