The Wall Street Journal: Mark Zuckerberg sees augmented reality shaping Facebook’s future

To Mark Zuckerberg, Pokémon Go wasn’t just a fad from last summer. It was a sign that augmented-reality technology was coming more quickly than he expected.

The mobile game was among the trends that helped the Facebook Inc. FB, -0.33% chief executive realize that augmented reality might catch on sooner than rival virtual reality technology — where Zuckerberg had placed his biggest bet. On Tuesday, Zuckerberg shifted his view toward augmented reality, which mixes the physical and digital worlds, when he announced at Facebook’s annual F8 developers’ conference that Facebook would make its augmented-reality tools available to third-parties to create custom masks, filters and other effects.

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