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The Wall Street Journal: Oracle to buy digital-ad analytics firm Moat

Oracle has inked a deal to acquire Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook, Google’s YouTube and Snapchat.

The move comes as advertisers and publishers rely more heavily on marketing technology companies like Oracle ORCL, +0.52% to help them make sense of their customer data, and hire firms such as Moat in an effort to add greater visibility and transparency to their digital advertising efforts.

Moat works with some of the world’s largest brands to help measure and track their online ads, including Nestle, Procter & Gamble and Unilever.

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