Outside the Box: Amazon’s Bezos could teach large companies a thing or two about strategy

A few days ago, Jeff Bezos published his fascinating letter to shareholders.

He detailed what he sees Amazon.com Inc. AMZN, -0.39% and other companies as needing to do to remain in what he calls “day 1” mode. By examining the flaws he sees in “day 2” companies, it can be inferred that “day 1” companies remain relevant and are able to adapt to change. He suggested four essentials: customer obsession, a skeptical view of proxies, the eager adoption of external trends and high-velocity decision-making.

It’s a compelling read, but I would like to push this further.

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