Unicorn Frappuccinos from Starbucks? More food made for your Instagram rather than your palate

Restaurants, coffee shops and even baseball stadiums aren’t just making food that tastes good. They’re making it so it will be shareable on Instagram.

Starbucks SBUX, +0.20% made headlines recently for its “Unicorn Frappuccino,” a pink blended drink made with mango syrup, a sour blue drizzle and sweet pink powder, topped with vanilla whipped cream. Many customers rushed out to buy the multicolored drink and post photos of it on social media. Nearly 161,000 Instagram photos have been tagged “#unicornfrappuccino” as of Monday.

The Unicorn Frappuccino’s success on Instagram FB, +1.47%will also provide a springboard for Starbucks’s Frappuccino Happy Hour, the company’s Chief Executive Kevin Johnson said during an earnings call last week.

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