Nike’s hi-tech denim suggests the next trend in jeans will be function over fashion

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Nike has extreme sports athletes, like skateboarders, in mind with its new performance denim patent

The next denim trend won’t be determined by color or hemline but by performance, experts say, with hi-tech fabrics being incorporated in the tried-and-true jeans.

A fixture in every closet, jeans used to be the go-to item for casual days. But their everyday, on-the-go reputation has been upended by items like yoga pants and other gear from the “athleisure” category that mix comfort with function. These items travel from a workout to brunch, without breaking a sweat.

But jeans might reclaim their spot in people’s wardrobes if they can incorporate some of the features shoppers love most about their favorite athleisure items.

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