Kate Spade acquisition will add millennial shoppers to Coach customer base

David Paul Morris/Bloomberg
Kate Spade‘s millennial customers are expected to be a valuable addition for Coach.

Experts say Coach Inc.’s deal to acquire Kate Spade & Co. carries multiple benefits for both companies. The biggest boon, for Coach, might be the gateway to millennial shoppers that Kate Spade provides.

Coach COH, +5.06% has been undergoing a transition of late, which includes pulling back from department stores in order to protect the brand from rampant promotions, and acquiring and integrating Stuart Weitzman, the luxury accessories brand.

See also:Even as Coach sales slip, department-store pullout strategy appears to be working

“This combination is the next important step in Coach Inc.

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