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Money Brain: What you don’t know about investing can hurt you

A commercial for running shoes shows two barefoot men bantering as they walk in an African savanna. Suddenly, they spot a growling lion. “Do you think you’re faster than a lion,” asks one as he watches the other put on his running shoes. “No,” says the man, “but I’m faster than you.” And with that he runs away. Next we see the lion closing in on the barefoot man who lags behind.

The man in running shoes frames the race correctly as between him and the barefoot man, whereas the barefoot-man frames the race in error as between each of them and the lion.

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