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The Wall Street Journal: Android co-creator Andy Rubin unveils smartphone to rival Apple, Samsung

Andy Rubin, the father of the Android operating software, is jumping into the cutthroat smartphone market with the Essential Phone, an attempt to claw away customers from Apple Inc. and Samsung Electronics Co.

Rubin designed the $699 phone in titanium, a material that Essential Products Inc. says can withstand a concrete landing unscarred. The phone has magnetic connectors to accommodate modular accessories, such as a 360-degree camera.

In a blog post, Rubin said that he wanted to create a premium device that won’t demand an update every year and isn’t bogged down by unwanted things such as preinstalled apps. It will run on Android software.

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