Beer Goggles: Craft brewer’s latest problem: Drinkers want weak beers

New Belgium
New Belgium’s Dayblazer, at only 4.8% alcohol by volume, is a big winner in the craft beer segment.

The craft beer “revolution” has been diluted just when its biggest players can least afford it.

It’s June, and it definitely feels as if we’ve spent half a year discussing the problems of the craft portion of the beer industry. Big players are swooping in and throwing money at fast-growing craft brewers. Older craft brewers are selling out or faltering beneath their own weight. Quality has become tantamount as the nation’s brewery count exceeds 5,300, but the coming shakeout will force small brewers to get creative and bigger brewers to diversify their business.

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