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The summer movie box office is not living up to what the industry promised

Summer 2017 was supposed to flip the script on last year’s box office.

After a summer jam-packed with big blockbusters with little to offer in terms of quality — if critics are to be believed — this year was supposed to change the narrative and put faith back in Hollywood’s summer movies: It hasn’t.

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“We acknowledge, in hindsight, box office expectations for a handful of films this summer were too optimistic,” B. Riley analyst Eric Wold wrote in a recent note.

Heading into the summer season, which is defined as the first weekend in May through Labor Day, some analysts expected it to be the best summer since moviegoers spent $4.9 billion going to the movies in 2013.

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