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College students would give up their friends’ privacy for free pizza

Americans may claim to value privacy, but their actions suggest otherwise.

Nearly three-quarters of people (74%) in the U.S. believe it’s “very important” to be in control of who can get information about them and 60% say they would never feel comfortable sharing their email contacts. However, the vast majority of college students (98%) gave away their friends’ emails when promised free pizza, a recent study of 3,108 Massachusetts Institute of Technology (MIT) students published the National Bureau of Economic Research found.

“Whereas people say they care about privacy, they are willing to relinquish private data quite easily when incentivized to do so,” the study’s authors write.

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