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The Ratings Game: Costco’s online prices are lower than Amazon’s, study finds

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Costco is making plans to expand its e-commerce capabilities, BMO analysts say

A BMO Capital Markets study found that prices on Costco Wholesale Corp.’s website are 17% lower than those on Amazon.com Inc.

National brands were priced 19% lower on Costco’s COST, -1.18% site versus Amazon AMZN, -1.37% , and Costco’s private label brand Kirkland Signature is 16% less expensive on the Costco site.

BMO compared pricing between Costco in-club, Costco online, and Amazon on 54 items.

BMO analysts think Costco has a “big opportunity” online, and the company is setting itself up to capitalize on it.

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