The Wall Street Journal: Apple brings on two top Hollywood television execs from Sony

Apple Inc. has poached two top Hollywood television executives from Sony Corp. to spearhead an ambitious push into the original-programming business.

Jamie Erlicht and Zack Van Amburg, who oversaw Sony Pictures Television SNE, -0.43% productions such as “Breaking Bad” and “The Crown,” will join Apple AAPL, -0.96% in new positions as co-heads of video programming world-wide, Apple said. They will report to Senior Vice President Eddy Cue, who oversees Apple’s $24 billion services business, which includes iTunes and its $10-a-month streaming-music service.

The hires signal Apple’s seriousness about jumping into the crowded programming business, which Mr. Cue has been working toward for more than a year.

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