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NewsWatch: 5 ways the Amazon-Whole Foods deal could change the way we shop

MARKETWATCH FRONT PAGE

With Whole Foods, Amazon is gaining a network of more than 430 physical stores, mostly in well-frequented urban locations. Their customer base is higher income, skewing to Millennial and Gen X consumers, many of whom may be current Amazon customers and time-starved, with an interest in health/wellness/fitness, experience and convenience. Experience shopping is likely here to stay. See full story.

Amazon may have launched a bidding war for Whole Foods

Whole Foods was upgraded after the deal to be acquired by Amazon, as Barclays believes Amazon’s competitors may have no choice but to submit competing bids. See full story.

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