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Outside the Box: Most M&A deals look best on paper — Amazon-Whole Foods is an exception

Amazon.com Inc.’s plan to purchase of Whole Foods Market Inc. was met with investor giddiness on Friday. But often this early rush of excitement yields over time to a different kind of story: the one where the acquisition that looked good on paper just didn’t work out in the real world.

Amazon AMZN, +2.44% though, is better positioned than most to pull this off because of its Amazon Web Services (AWS) platform and the unique culture that put it in place. Amazon is ready to integrate Whole Foods in a way that few other — perhaps no other — acquirers can match.

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