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Outside the Box: 5 ways the Amazon-Whole Foods deal could change the way we shop

Amazon and Whole Foods have found a great match in each other, one that can give Amazon’s online grocery business a substantial boost by offering in-store pick-up and gives Whole Foods a data and technology upgrade for a better shopping experience.

Both can capitalize on fresh opportunities for cross-marketing.

Amazon AMZN, +2.44% is gaining a network of more than 430 physical stores, mostly in well-frequented urban locations. Their customer base is higher income, skewing to Millennial and Gen X consumers, many of whom may be current Amazon customers and time-starved, with an interest in health/wellness/fitness, experience and convenience, although not necessarily Amazon grocery shoppers.

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