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The Wall Street Journal: AMD launches new Epyc chips in direct challenge to Intel

Advanced Micro Devices Inc. began selling a new generation of chips for the servers that drive computing in data centers, challenging Intel Corp. in that high-margin market for the first time in years.

AMD AMD, +5.95% on Tuesday introduced the first four of nine chips dubbed Epyc that it claims offer higher performance at lower prices than comparable Intel chips currently on the market. Intel has said it will refresh its server processors over the summer.

The Epyc line reintroduces competition to a high-margin arena that Intel INTC, -1.83% lately has had to itself. Intel holds nearly 100% share of the $16.5 billion market for server chips of the most popular type known as x86, according to Mercury Research.

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