The biggest difference between baseball and football fans? We asked a beer vendor

Stadium beer sales are a costly microcosm of the beer industry itself.

Kevin Zelko is a sales manager for Alpha Distributing in Kent, Wash., and makes his living sending beer brands including AleSmith, Epic, Boulder Beer, De Garde and Trinity to market. However, for more than a decade, he’s also been selling beers during Seattle Mariners baseball games at Safeco Field and Seattle Seahawks football games at CenturyLink Field.

During the dozen years since he started vending at Safeco, Zelko’s seen exactly four winning Mariners seasons and watched attendance drop from an average of nearly 36,000 a game in 2004 to a low of 21,200 a game in 2012.

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