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Jeff Reeves’s Strength in Numbers: 5 hot consumer stocks to buy — beyond Amazon

Stocks continue to climb in 2017, with the S&P 500 index up about 9% year-to-date. And some of the biggest winners this year have been consumer-related names.

It’s no surprise why. Unemployment hit its lowest levels since 2001 in May, and consumer confidence hit a 16-year high this spring.

Most investors tend to get wrapped up in Amazon.com Inc. AMZN, +0.31% when they think about plays on the American consumer market. And there’s good reason for that: Look at the company’s strong track record of outperformance and knack for grabbing headlines, as it did with its ambitious deal to purchase Whole Foods Market Inc.

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