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Outside the Box: AMD, Nvidia pivot to bet that the mining craze for bitcoin and ethereum continues

The cryptocurrency mining rush is in a delicate state. The values of bitcoin, ethereum, and other smaller currencies have stalled out on the rocket-like trajectory they were on last month and have settled into a slower, more moderate cycle of growth.

Last week I warned of a pending backfire for those betting heavily on the hardware portion of the mining craze, and I stand by the risk that AMD AMD, -0.95% and Nvidia NVD, +0.66% must address as we prepare for the stabilization of mining difficulty that will make GPU-based usage models inefficient.

The early wave of sales spikes on graphics hardware were done at the previous pricing models, but both AMD and Nvidia are attempting to improve their return on cryptocurrency sales by raising GPU prices to partners in line with current market sales.

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