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The Wall Street Journal: Apple’s iTunes fast losing market share in video

Apple Inc.’s iTunes Store — already struggling against rising competition for music listeners — is losing the battle for video viewers as well.

The company’s market share for renting and selling movies has been falling for several years, tumbling to between 20% and 35% from well over 50% as recently as 2012, according to people with knowledge of the matter.

No third parties track market share in the digital-movie business, making exact figures impossible to obtain. Different Hollywood studios do different amounts of business with Apple, but several of them report a marked decline in iTunes’ leadership position.

An Apple spokeswoman, who didn’t dispute the market-share estimates, said Apple AAPL, +1.02% is focused on providing customers with video content across subscription services such as Netflix NFLX, +2.69% and Time Warner Inc.

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