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MarketWatch First Take: Intel officially joins fight with Nvidia and AMD, but results could be a long time coming

Intel Corp. pulled out all the stops Tuesday with the most important product launch in the history of its data-center business, as the world’s largest chip maker faces the fiercest competition ever to its dominance.

On Tuesday, Intel INTC, +0.80% hosted an unusual product launch at the Brooklyn Navy Yard, where it unveiled its next-generation Xeon chips for servers, a market it has controlled for years, with onstage endorsements from customers like Alphabet Inc.’s GOOGL, +0.27%GOOG, +0.14% Google and Amazon.com Inc.’s AMZN, -0.23% Amazon Web Services. The official unveiling of its new chip family, which has been anticipated by investors for months, arrives after a launch on the same platform by longtime rival Advanced Micro Devices Inc.

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