The Wall Street Journal: Discovery, Scripps shares soar on report of merger talks

Discovery Communications Inc. is in talks to combine with Scripps Networks Interactive Inc., people familiar with the situation said, a deal that would unite two media companies trying to chart a course in a cable-TV industry being upended by digital consumption.

Terms of the deal talks couldn’t be learned. Discovery Communications DISCA, -1.33% is worth about $15 billion, including its preferred stocks, according to S&P Global Market Intelligence. Scripps SNI, -1.76% has an $8.8 billion market valuation.

There is no guarantee that the two sides will reach a deal. It is also possible that another bidder for Scripps could emerge.

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