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Not even free money can make some people go to the gym

New gym members are overconfident about their dedication to fitness, and not even free money or a gift can get them working out.

Researchers offered 836 new gym members at a private gym a range of incentives — some received $30 as a one-off gift with no strings attached, while others received $30, $60 or an item equal $30, if they visited the gym nine times in the first six weeks of their membership. However, even these generous incentives didn’t do much for the new gym members’ visits during those six weeks, and had no effect on visits thereafter, the researchers noted in their report distributed by the National Bureau of Economic Research, a Cambridge, Mass.

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