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Blue Apron falls on misleading layoff reports

Blue Apron Holdings Inc., hit a new low Friday after reports of layoffs less than two months after a highly publicized initial public offering, but the company could actually end up with more workers as it shifts to new fulfillment centers.

Blue Apron APRN, -6.27% filed notice with the state of New Jersey of plans to lay off 1,270 workers at its Jersey City, N.J., fulfillment center, where workers handle and pack the food that gets sent to customers. The majority of those workers have already accepted jobs at a facility Blue Apron is completing about 15 miles away in Linden, N.J.

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