Outside the Box: 24 money-manager clichés — and what they really mean

I’ve spent a good chunk of my career looking at various funds, strategies, presentations, pitch books and sales pitches from money managers. While this experience has come from all sorts of different fund structures, asset classes and styles, there are many similarities between the narratives when you listen to enough of these pitches.

Every firm, portfolio manager or marketing person would like to believe that they’re a special snowflake, but there are clichés in the money management industry that get used over and over again.

And don’t get me wrong — I understand why clichés are used. People wouldn’t use clichés if they weren’t true of some good money managers.

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