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Careful: Robo advice isn’t necessarily conflict-free

Walk down the aisles of your local grocery store. If you’ve been shopping for a few decades, you know a few things almost without thinking.

Fresh foods are along the walls, dry goods in the center aisles. Store brands are usually just fine and cheaper.

Now look at the shelves. Some products (say, fancy ground coffee) are right at eye level. Others are down at your knees or way up high.

If you suspect that the more costly national brands are closer to where you look first, you’d be right. It’s called “pay to display” and it costs those brands tens of thousands of dollars.

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