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The Wall Street Journal: AMC may block MoviePass discount-holders from its theaters

A subscription program designed to sell more movie tickets drastically cut its prices on Tuesday. The nation’s largest movie-theater chain thinks that is a bad idea.

AMC Entertainment Holdings Inc. AMC, -2.57% said Tuesday that it is seeking to block customers of MoviePass from seeing films in its more than 600 theaters across the U.S. The company said MoviePass’s new pricing is “unsustainable” and risks lowering the value of going to the movies.

Read: Is MoviePass’s new $10-a-month movie ticket deal really as epic as it seems?

MoviePass on Tuesday unveiled a radical change to its business plan, slashing its price to just $9.95 a month to see movies as often as once a day at more than 91% of theaters in the U.S.

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