Netflix wants exclusive rights to films, TV shows and the talent creating them

From exclusive original content to exclusive creative talent.

Netflix Inc. NFLX, +0.34% is going through another transformation on its way to becoming a mature film and TV studio.

The company this week lured one of TV’s most prolific and successful writers and producers away from Walt Disney Co’s DIS, +0.79% ABC, when it signed an exclusive deal with Shonda Rhimes, creator of hit shows, such as “Grey’s Anatomy,” “Scandal” and “How to Get Away with Murder.”

The deal hitches Rhimes to Netflix’s wagon. She will create and produce shows exclusively for Netflix, and will undoubtedly lend her company’s creative vision to Netflix as a whole.

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