Analyst initiates three social media stocks, and guess which one is a sell?

SunTrust Robinson Humphrey initiated coverage of three big social media platforms Wednesday, taking a bearish stance on one platform, which it says has “farther to fall.”

That company was Snap Inc. SNAP, +1.29% which Youssef Squali, lead analyst on all three reports, initiated at sell, saying the company has more downside than reflected in analyst estimates.

Squali started coverage of Facebook Inc. FB, -1.02% with a buy rating, speaking to its outsize profits in the social sector and ability to “outgrow the competition.” Twitter Inc. TWTR, -1.18% is more of a question mark, with Squali initiating the stock at hold, citing the company’s lack of user growth but improved focus on its core platform.

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