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Pay TV avoids losing more than a million subscribers with advent of new streaming services

Traditional pay TV, including cable and satellite, was supposed to lose more than a million subscribers during the second quarter. The industry was supposed to experience accelerated rates of cord-cutting. There was supposed to be pandemonium. It was supposed to be a terrible quarter.

That didn’t happened.

Pay TV lost 976,000 subscribers during the second quarter, according to data from S&P Global Market Intelligence. That is still a record number of losses, but below the symbolic 1 million threshold and the projection by analysts of as many as 1.3 million losses heading into second-quarter earnings season.

A lot of the credit for better-than-expected numbers belongs to new live-streaming TV services.

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