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Amazon and Whole Foods will cut prices of avocados and kale to mark close of deal

Amazon.com Inc. and Whole Foods Market Inc. said Thursday they will lower prices on a range of groceries on Monday to mark the close of Amazon’s $13.7 billion acquisition of the organic grocer.

The price of items including avocados, bananas, organic baby kale and organic salmon will come down, the companies said in a joint statement. The goal is to “make organic food more affordable for everyone.”

The companies AMZN, -0.58%WFM, +0.72% will also start to integrate Amazon Prime into Whole Foods’ point-of-sale system.

“[W]e will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together,” said Jeff Wilke, CEO of Amazon worldwide consumer.

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