Abercrombie & Fitch fills swimsuit void left by Victoria’s Secret

Craig Warga/Bloomberg
Abercrombie & Fitch’s Chief Executive Fran Horowitz says the company is “pleased” with the progress that the struggling namesake brand is making.

Victoria’s Secret has exited the swimwear category, and Abercrombie & Fitch Co. is more than happy to take over the market void.

Abercrombie & Fitch ANF, +9.69% calls swim an “emerging category,” along with its intimates/casual lifestyle brand Gilly Hicks, which relaunched at the beginning of 2017.

L Brands Inc.’s LB, +0.86% Victoria’s Secret brand discontinued its swim and apparel businesses, and has seen same-store sales suffer ever since, with some analysts wondering aloud whether the company misjudged the damage this move would have.

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