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These shoppers aren’t convinced Whole Foods will stop being ‘Whole Paycheck’

When Nick Greenquist, a 24-year-old student at New York University, decided to go grocery shopping on Monday, he analyzed new Whole Foods prices before opting instead for its competitor Trader Joe’s. Although Whole Foods permanently dropped some of its prices by as much as 43% on Monday, its first day owned by Amazon AMZN, +0.08% after the tech company’s purchase of the chain earlier this year was approved, for Greenquist, the Whole Foods prices still weren’t low enough.

“It’s still too expensive,” he said. “They’ve only rolled back a few prices so far, and it’s on stuff I don’t normally eat.

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