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Apple‘s $1,000 price tag for an iPhone should come with free stuff, analyst suggests

Freebies are the way to the heart of any red-blooded consumer. And freebies are what Apple Inc. needs to entice consumers to swallow a rumored $1,000 price tag for a new iPhone, says a Barclays analyst.

Specifically, Mark Moskowitz and his team argued in a Thursday note that a free one-year subscription to Apple Music and iCloud would deliver $155.76 in value to iPhone customers while costing Apple just less than a third of that total.

Why would Apple, known for charging premium prices, want to give out free stuff? Per the Barclays analysis, hiking the iPhone’s price makes customers less likely to buy the phone, as the analysts report consumers’ buying intention falls in half when compared with an $800 price point.

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