Jeff Reeves’s Strength in Numbers: Should you buy Apple stock ahead of the iPhone 8 launch?

Apple Inc. will hold its next product launch on Sept. 12. And if the rumor mill about the highly anticipated iPhone 8 wasn’t already impressive, buzz has climbed to a fever pitch now that investors have a date on their calendars.

This latest launch comes a little more than 10 years after the iPhone’s debut, an event that has justly gone down in history as a defining moment for consumer electronics, for tech investors and for the megabrand Steve Jobs built.

In case you’re keeping score, Apple AAPL, +0.03% stock is up more than 820% since the iPhone debuted a decade ago, more than 12 times the return of the S&P 500 SPX, +0.20% in the same period.

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