Barstool Sports is launching a live college gameday show on Facebook Watch

Live from New York, it’s Barstool Sports.

Barstool Sports, the irreverent sports and culture media company, is launching a live college football show on Facebook Inc.’s FB, +0.80% new, much-talked-about video platform, Watch.

Barstool will actually travel to about 20 different college campuses throughout the season for its live “Barstool Tailgate Show,” starting at 6 p.m. Eastern on Sept. 9 at Ohio State University.

The “bro”-centric company has come a long way in a short amount of time, last year taking a $15 million investment from Peter Chernin. Barstool followed that up by hiring former AOL and Yahoo executive Erika Nardini to serve as CEO.

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