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T-Mobile to offer free Netflix subscriptions to stand out in competitive wireless landscape

T-Mobile US Inc. upped the mobile phone carrier war on Wednesday, announcing an exclusive partnership to offer free Netflix Inc. subscriptions to T-Mobile One family plan customers.

The partnership is a bit of a re-imagining of the typical wireless-cable bundles popular in the industry.

“The future is mobile, over-the-top and unlimited,” said T-Mobile TMUS, +0.24% Chief Executive John Legere. “While the carriers spend billions on their franken-strategies to cobble together carrier-cable-content mashups, the Un-carrier just leapfrogged them all by partnering with the best and giving it to customers at no extra charge.”

The promotion kicks in Sept. 12, and all T-Mobile One customers with two or more lines will be able to activate their Netflix NFLX, +2.71% subscription by going online, to a T-Mobile store or calling customer service.

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