Here’s how much Americans spend on sports, in one chart

A look at how much Americans spent on sports over the past 12 months shows that it’s true that they value experiences over things.

Especially when it comes to millennials.

“There’s been a lot written about folks focusing their spending on experiences and not things. What we saw in this survey tends to be further evidence of that. Sporting events were certainly the biggest cost,” said Matt Schulz, senior industry analyst at creditcards.com, which conducted the research.

Over the past year, Americans spent a whopping $100 billion on sports — and over half of it on sporting events.

They spent $56 billion on attending sporting events, including tickets, transportation, food and beverages, according to the survey, which sampled over 1,000 adults.

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