BookWatch: Here’s how risk as we know it will end

What is risk? What compels most of us to avoid it while others run straight into the fire? Is risk a necessary component of progress? More importantly, can risk ever really be eliminated? If so, how?

What if there was a way to eliminate all risk — forever? What if the outcome of every decision, as well as all future events, could be known with 100% certainty?

This is where predictive analytics is headed. We are in the midst of one of the greatest transitions in human history. To this point we have held to the belief that the future could not be known, and therefore, risk could never be completely eliminated.

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