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How Nordstrom is changing the department store game

Bloomberg
Nordstrom is moving away from the big footprint of traditional department stores to try a small, Local shop

There was a time when the department store, spanning thousands of square feet in malls all across the country, was emblematic of shopping convenience. Now department stores are looking for a new way to give consumers the convenience and experience they crave, and Nordstrom Inc.’s suggestion is its smaller Local store, opening in Los Angeles on October 3.

Covering just 3,000 square feet as opposed to the usual 140,000-square-foot emporium, Nordstrom Local will offer personalized stylists and services available through Nordstrom’s Trunk Club JWN, +0.00% company.

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