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The Margin: Oops! Amazon glitch sends gift alerts for non-existent babies

Amazon.com Inc. knows a lot about its customers. But rest assured, it still doesn’t know that you’re pregnant before even you find out.

Some Amazon AMZN, -0.44% customers may have felt that way, though, after receiving email alerts Tuesday that an item on their baby registry had been purchased and was on the way. Problem was, many of the recipients weren’t expecting babies, much less have baby registries.

Hey @amazon Pretty sure you got the wrong gal here since I don’t have a baby registry. Or a baby for that matter. pic.twitter.com/o42X88rfap

— Kelly Hoover (@kellyhoover27) September 19, 2017

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