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Why Dyson is getting into the electric car business

Everyone needs to switch up their routine, even vacuum cleaner maker Dyson, luxury car manufacturer Aston Martin and fast-food chain Taco Bell YUM, +0.15% This week, Dyson said it will start selling electric cars in 2020, Aston Martin unveiled plans for a $4 million submarine and Taco Bell unveiled a clothing line with Forever 21. Why such radical changes?

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They know that how their brands make customers feel is almost as important as the product, experts say, but also realize they must keep up with the increasing public expectations in a futuristic era of drones, Space-X and the hoopla surrounding multiple iPhone upgrades.

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