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The Wall Street Journal: YouTube to review all premium content to ease advertisers’ worries

YouTube is ordering workers to review thousands of hours of its most popular content and setting new limits on which videos can run ads, in moves to ease advertisers’ worries that their brands are showing up alongside offensive or controversial videos.

YouTube said Tuesday that human reviewers would watch every second of video in its curated lineup of top content, dubbed Google Preferred, which brands pay a premium to advertise on. Human reviewers also will have to approve new videos uploaded by Google Preferred channels before the videos can begin running the premium ads.

YouTube, a unit of Alphabet Inc.’s GOOGL, +0.00%GOOG, -0.04% Google, says Google Preferred includes among the most popular 5% of channels, as determined by their likes, comments and shares, among other factors.

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