Why Apple’s new campus and Amazon’s HQ2 probably won’t be neighbors

As Amazon makes waves in its search for a second headquarters, Apple AAPL, -0.45% is also on the hunt for an additional campus. But the Cupertino, Calif.-based company will likely choose a different location than Amazon — with a different set of implications, to boot.

Apple announced earlier this week, as part of a plan to add $350 billion to the U.S. economy, that it would be creating 20,000 jobs, including some that would be housed in a new campus. Apple’s plans sparked comparisons with Amazon’s AMZN, +0.10% HQ2 search.

In reality, the projects have little in common, and Apple’s announcement of a new campus could have been designed to make a bigger splash given the hype Amazon has generated.

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