Earnings Outlook: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed

P&G’s U.S. business has been sluggish, analysts say

Procter & Gamble Co. is expected to report fiscal second-quarter 2018 results on Tuesday before the opening bell.

The company has been making headlines thanks to the latest online challenge that has teens eating Tide Pods, one of P&G’s PG, +0.38% laundry detergent products. Widespread chatter will likely prompt executives to address the issue on the company’s earnings call. It has already started to tackle the issue on social media and has issued safety messages about the product.

“Do not eat,” warns New England Patriots superstar Rob Gronkowski in a video posted on the Tide Twitter feed.

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